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Holland America Cruise Line's Authority!

Signature of Excellence.

Holland America Cruise Line is very excited about their new $225-million investment in unparalleled product and service enhancements on our fleet of 12 five-star ships. Called "Signature of Excellence," this comprehensive initiative will strengthen their position as the premium cruise leader and centers around five main components of Holland America Line's cruise experience:
- dining
- accommodations
- service
- activities
- destinations
This nearly quarter-of-a-billion-dollar commitment is the most significant product investment in thier industry and will clearly cement their leadership position. They will continue our promise of delivering the best premium cruise
experience available.

Enhanced Dining Experience.
Long known for the most extensive menus at sea, Holland America Line will further differentiate its dining experience with additions such as the new Pinnacle Grill, even more personalized service and two more dining times in the main dining room, enhanced Lido dining and services, and a groundbreaking new Culinary Arts Program. The Pinnacle Grill serves Pacific Northwest specialties including aged, prime beef and superb seafood items as well as fine wines, all in a romantic, upscale atmosphere-complete with distinctive Bulgari china, elegant Riedel stemware, and Frette linens.

More Luxurious Accommodations.
Already offering the most spacious and elegant accommodations in premium cruising, Holland America Line will enhance its staterooms with even more luxurious items. All staterooms will be outfitted with Premium Plush Euro-Top mattresses, 100 percent luxurious cotton bed linens, extra-fluffy towels and deluxe bathrobes. New amenities will include massage showerheads, lighted magnifying make-up mirrors and stylish new hair dryers. Guests will also be welcomed with a complimentary fresh fruit basket and an elegant stainless-steel ice bucket and serving tray for use with in-cabin beverages.


Continued Superb Service Levels.
Holland America Line, renowned for its superb service, will enhance its service level even further with many additional touches, including early embarkation and a state-of-the-art Greenhouse Spa experience. The company recently announced an early embarkation program across its 12-ship fleet that features boarding as early as 11:30 a.m. and a leisurely disembarkation process at the end of the voyage. In addition, other service enhancements include a convenient folio posting of nominal, optional gratuities, as well as automatic service charge postings to bar bills, thus simplifying the sometimes confusing cruise tipping system. The famed land-based Greenhouse Spa, already existing on Vista-class ships, will be added to the other ships in the fleet.

Exciting and Unique Activities.
In order to provide guests with new and unique enrichment experiences, Holland America Line will introduce a number of enhancements including the aforementioned Culinary Arts Theater, Exploration and Enrichment
programs and an upgraded HAL® Kids Center. A new Sidewalk Café/Exploration Center will be the hub of the enrichment programs and will provide a multidimensional venue focused on destination, relaxation and entertainment choices. In addition, Holland America Line will expand its lecture series with more diverse offerings.A more comprehensive Kids Center and Youth Program will offer age-specific activities designed to provide kids with entertaining choices and parents with peace of mind knowing their children are enjoying supervised fun.

Unmatched Destinations.
Holland America Line will stay true to its tradition of exploration by offering the best itineraries in the industry. The company will enhance its robust shore excursion program to include more "Medallion Shore Excursions." These one-of-a-kind, exclusive experiences are available in many ports and range from private tours of estates in the Caribbean to big-game photo tours in Africa to private helicopter tours over Hong Kong. Holland America Line's Half Moon Cay, the highest-rated private island in the Caribbean, will feature new options such as horseback riding, a stingray lagoon experience, a new Kids Aqua Park and a Wave Runner Park. This unprecedented initiative will significantly raise the bar in premium cruising and ensure that the Holland America Line experience is unmatched.